Open source in Marketing

Email marketing, automation, web analytics, social scheduling and CMS.

Common tools in this category

Show 37 more tools

Open-source products · 83

CMS / website

Ghost

Publishing platform for blogs, newsletters and memberships.

MITPermissive

SaaS: YesClosed product: Yes

Halo

Website builder for everything from blogs and knowledge bases to company sites and shops.

GPL-3.0Strong copyleft

SaaS: YesClosed product: No

WordPress

Publishing platform for websites and blogs with themes and plugins.

GPL-2.0-or-laterStrong copyleft

SaaS: YesClosed product: No

Wagtail

CMS built on Django focused on flexibility and a good editor experience.

BSD-3-ClausePermissive

SaaS: YesClosed product: Yes

Grav

Fast flat-file CMS that stores content in Markdown files, without a database.

MITPermissive

SaaS: YesClosed product: Yes

django CMS

Content management system built on Django with on-page editing.

BSD-3-ClausePermissive

SaaS: YesClosed product: Yes

Umbraco CMS

CMS for .NET for building websites and digital services.

MITPermissive

SaaS: YesClosed product: Yes

Joomla

Established CMS in PHP for websites, with many extensions and templates.

GPL-2.0Strong copyleft

SaaS: YesClosed product: No

ApostropheCMS

CMS and framework in Node.js with in-context editing and an optional headless mode.

MITPermissive

SaaS: YesClosed product: Yes

Drupal

Flexible CMS in PHP for larger websites, with fine-grained permissions and many modules.

GPL-2.0-or-laterStrong copyleft

SaaS: YesClosed product: No

Craft CMS

CMS for bespoke websites where the content model is built to fit your needs.

LicenseRef-Craft-LicenseSource-available (not OSI)

SaaS: NoClosed product: No

Winter

Self-hosted CMS platform built on Laravel, with plug-ins and themes.

MITPermissive

SaaS: YesClosed product: Yes

Bludit

Simple, fast flat-file CMS for blogs and small websites.

MITPermissive

SaaS: YesClosed product: Yes

MODX Revolution

Content management framework in PHP that gives full control over the site's HTML.

GPL-2.0Strong copyleft

SaaS: YesClosed product: No

TYPO3

Enterprise CMS for organisations with multilingual and large websites.

GPL-2.0Strong copyleft

SaaS: YesClosed product: No

Backdrop

CMS in PHP derived from Drupal 7, for organisations with fewer resources.

GPL-2.0Strong copyleft

SaaS: YesClosed product: No

E-commerce platform

Medusa

Commerce platform with modules for products, orders, inventory and payments.

MITPermissiveOpen core

SaaS: YesClosed product: Yes

Bagisto

E-commerce platform built on Laravel, with support for multi-vendor marketplaces.

MITPermissive

SaaS: YesClosed product: Yes

Saleor

Headless e-commerce platform with a GraphQL API, in Python.

BSD-3-ClausePermissive

SaaS: YesClosed product: Yes

Spree

E-commerce platform for direct sales, B2B and marketplaces, with APIs and a ready-made storefront.

BSD-3-ClausePermissive

SaaS: YesClosed product: Yes

Magento Open Source

The open source edition of the Magento e-commerce platform from Adobe.

OSL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

WooCommerce

E-commerce plugin for WordPress for products, checkout and payments.

GPL-2.0-or-laterStrong copyleft

SaaS: YesClosed product: No

EverShop

E-commerce platform in TypeScript and React.

GPL-3.0Strong copyleft

SaaS: YesClosed product: No

PrestaShop

E-commerce platform for online shops with modules and themes.

OSL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

Sylius

Headless e-commerce platform built on Symfony, for custom shops.

MITPermissive

SaaS: YesClosed product: Yes

Vendure

Headless commerce platform in TypeScript with a GraphQL API.

GPL-3.0Strong copyleft

SaaS: YesClosed product: No

OpenCart

E-commerce platform in PHP with storefront, checkout and extensions.

GPL-3.0Strong copyleft

SaaS: YesClosed product: No

Aimeos

E-commerce for Laravel that scales from small shops to marketplaces and B2B.

MITPermissive

SaaS: YesClosed product: Yes

Solidus

E-commerce framework in Ruby on Rails for custom shops.

BSD-3-ClausePermissive

SaaS: YesClosed product: Yes

Shopware

E-commerce platform built on Symfony and Vue with many extensions.

MITPermissive

SaaS: YesClosed product: Yes

Email marketing & newsletters

listmonk

Fast newsletter and mailing-list manager in a single binary.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

BillionMail

Self-hosted mail server with newsletters and email marketing.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

Plunk

Email platform for transactional email, campaigns and automated sends.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

Notifuse

Self-hosted platform for newsletters, email marketing and transactional email.

BUSL-1.1Source-available (not OSI)

SaaS: NoClosed product: No

Keila

Tool for sending newsletters and managing subscribers.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

Events & ticketing

Pretix

Ticket sales for conferences, festivals and events.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

alf.io

Ticket reservation system for conferences, trade shows, workshops and meetups.

GPL-3.0Strong copyleft

SaaS: YesClosed product: No

Forms & surveys

Formbricks

Surveys and forms for web, app and email.

AGPL-3.0Network copyleft (AGPL)Open core

SaaS: Yes, with conditionsClosed product: No

HeyForm

Form builder for surveys, quizzes and sign-ups.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

SurveyJS

JavaScript library for forms and surveys defined in JSON, for React, Angular and Vue.

MITPermissive

SaaS: YesClosed product: Yes

SurveyKing

Self-hosted survey tool deployed with a single command.

MITPermissive

SaaS: YesClosed product: Yes

OpnForm

Form builder for good-looking forms and surveys without code.

AGPL-3.0Network copyleft (AGPL)Open core

SaaS: Yes, with conditionsClosed product: No

LimeSurvey

Survey tool for advanced questionnaires with many question types and languages.

GPL-2.0-or-laterStrong copyleft

SaaS: YesClosed product: No

Quill Forms

Builder for conversational forms with one question at a time, in the style of Typeform.

LGPL-3.0Weak copyleft

SaaS: YesClosed product: Yes, with conditions

Headless CMS

Directus

Data platform and headless CMS that gives instant REST and GraphQL APIs on top of your SQL database.

LicenseRef-MSCL-1.0-GPLSource-available (not OSI)not verified

SaaS: NoClosed product: No

Strapi

Headless CMS in JavaScript and TypeScript with a customisable API.

MITPermissiveOpen core

SaaS: YesClosed product: Yes

Payload

Headless CMS and TypeScript backend framework that runs inside Next.js, with an admin panel.

MITPermissive

SaaS: YesClosed product: Yes

Decap CMS

Git-based CMS for static websites where content is saved in your repository.

MITPermissive

SaaS: YesClosed product: Yes

TinaCMS

Headless CMS with visual editing that saves Markdown content in your Git repository.

Apache-2.0Permissive

SaaS: YesClosed product: Yes

Keystone

Headless CMS and backend for Node.js with a GraphQL API and admin panel.

MITPermissive

SaaS: YesClosed product: Yes

Webiny

Self-hosted CMS on AWS serverless with multi-tenancy.

MITPermissiveOpen core

SaaS: YesClosed product: Yes

Squidex

Headless CMS in .NET for structured content via an API.

MITPermissive

SaaS: YesClosed product: Yes

Marketing automation & customer engagement

Mautic

Marketing automation: campaigns, segments, email and lead scoring.

GPL-3.0Strong copyleft

SaaS: YesClosed product: No

Dittofeed

Platform for automated customer messaging via email, SMS, push and other channels, with segmentation.

MITPermissive

SaaS: YesClosed product: Yes

Laudspeaker

Platform for customer messaging and onboarding with automated customer journeys.

AGPL-3.0Network copyleft (AGPL)Open core

SaaS: Yes, with conditionsClosed product: No

Notification infrastructure

Novu

Notification infrastructure for email, SMS, push and in-app messages from a single service.

MITPermissiveOpen core

SaaS: YesClosed product: Yes

ntfy

Send push notifications to phone or desktop with a simple HTTP request.

Apache-2.0Permissive

SaaS: YesClosed product: Yes

Apprise

Library and service that sends notifications to a large number of platforms through one interface.

BSD-2-ClausePermissive

SaaS: YesClosed product: Yes

Gotify

Simple server for sending and receiving push notifications in real time, with a web interface.

MITPermissive

SaaS: YesClosed product: Yes

Social media scheduling

Postiz

Social media post scheduling.

AGPL-3.0Network copyleft (AGPL)not verified

SaaS: Yes, with conditionsClosed product: No

Shoutrrr

Schedule posts to X, LinkedIn, Instagram, Bluesky and more from one place. Very young project (June 2026).

Apache-2.0PermissiveYoung projectnot verified

SaaS: YesClosed product: Yes

Mixpost (Lite)

Manage and schedule social media posts on your own server.

MITPermissiveOpen coreLow activity

SaaS: YesClosed product: Yes

BrightBean Studio

Self-hosted social media platform: schedule and publish posts across several channels from one place.

AGPL-3.0Network copyleft (AGPL)Young project

SaaS: Yes, with conditionsClosed product: No

Web analytics

Matomo

Web analytics with full data ownership and a consent-exempt mode for GDPR-friendly tracking.

GPL-3.0Strong copyleftOpen corenot verified

SaaS: YesClosed product: No

Plausible CE

Lightweight, privacy-friendly web analytics without cookies.

AGPL-3.0Network copyleft (AGPL)not verified

SaaS: Yes, with conditionsClosed product: No

Umami

Simple, privacy-focused web analytics.

MITPermissive

SaaS: YesClosed product: Yes

GoAccess

Analyses web server logs in real time, in the terminal or as a web report.

MITPermissive

SaaS: YesClosed product: Yes

Rybbit

Privacy-friendly web analytics as a simpler alternative to Google Analytics.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

OpenPanel

Web and product analytics with events and funnels, self-hosted or in the cloud.

AGPL-3.0Network copyleft (AGPL)

SaaS: Yes, with conditionsClosed product: No

Ackee

Self-hosted, privacy-friendly web analytics in Node.js.

MITPermissive

SaaS: YesClosed product: Yes

Shynet

Privacy-friendly web analytics that works without cookies and even without JavaScript.

Apache-2.0PermissiveLow activity

SaaS: YesClosed product: Yes

Tianji

Combines web analytics, uptime monitoring and server status in one tool.

Apache-2.0Permissive

SaaS: YesClosed product: Yes

Open Web Analytics

Web analytics in PHP where you keep the visitor data yourselves.

GPL-2.0Strong copyleft

SaaS: YesClosed product: No

Litlyx

Self-hosted analytics with a simple dashboard and AI features for interpreting the data.

Apache-2.0PermissiveLow activity

SaaS: YesClosed product: Yes

Swetrix

Cookieless web analytics with built-in error tracking and performance monitoring.

AGPL-3.0Network copyleft (AGPL)Open core

SaaS: Yes, with conditionsClosed product: No

Other

PostHog

Product analytics, session replay, feature flags and experiments.

MITPermissiveOpen core

SaaS: YesClosed product: Yes

Plasmic

Visual builder for websites and React apps that integrates with your own codebase.

AGPL-3.0Network copyleft (AGPL)not verified

SaaS: Yes, with conditionsClosed product: No

Webstudio

Visual website builder that connects to any headless CMS and can be hosted anywhere.

AGPL-3.0Network copyleft (AGPL)not verified

SaaS: Yes, with conditionsClosed product: No